- She would certainly use my program because she receives many robocalls.
- When choosing from a set of alternatives, her main concern is price. After she determines which price range she prefers, she then considers quality.
- She prefers shopping online because it is much easier, especially through online retailers like Amazon who ship items quickly. She typically pays with her bank card because she rarely carries cash.
- When she evaluates her purchase, she thinks about whether or not the product accomplished what she needed or wanted. If it did so, it was a good purchase.
Interview 2: 35 year old male
- He also would use this program.
- His main criteria for selecting a product is quality. After considering the quality, he then considers the price.
- He often does not do much shopping, his wife does most of it, but when he does, he prefers online. If goes to stores in person, he pays with cash.
- To evaluate his purchases, he thinks about whether the product actually worked. If it worked and did what it claimed it would do, then he considers it a good purchase.
Interview 3: 52 year old female
- She receives many robocalls and would purchase this product.
- Her only criteria for purchasing products is the quality of the product. She rarely considers price unless the product is very expensive.
- She does as much shopping as she can online because she prefers that to going to crowded stores. Although, when she does go to physical stores, she typically pays with cash.
- She evaluates her purchases on how well she believes a product did what she thought it was supposed to do. If the product succeeded in its purpose, then it was a successful purchase. However, if the product did not do what it was supposed to, then the purchase was not a good one.
Conclusion: Overall, Buyers in this segment prefer shopping online. Two out of three of my interviews used quality as their main criteria, however price is also considered. The buyers in this segment typically evaluate their purchase based on how well the product fulfills its expected purpose.
Hi Veronica! It really seems you spent a good amount of time with these interviews and were able to gather ample information from them. I suggest that you introduce your segment each time you complete a buyer behavior assignment. I am not really sure what your segment is because the ages range widely. It seems though that this segment provides you promising clients because each of them stated they would purchase your product!
ReplyDeleteHi Veronica, you interviews seem to very thorough and they were very easy to follow which I appreciate. I agree with this segment that shopping online is more convenient, however I do enjoy going to stores for retail therapy. I am very interested to see your idea grow. Great job.
ReplyDeleteHey Veronica, I enjoyed reading what your interviewers had to say about the product you were thinking about making! It seems like they really would enjoy this product since it does solve a daily issue they encounter a day to day basis. I hope everything works out as this does have a great potential in my eyes for many customers!
ReplyDeleteHey Veronica, I love the interviews you conducted about your program to screen robocalls. This is something that I believe everyone deals with and it is a very irritating thing that happens to a lot of us. It is interesting to see that all people interviewed are clearly interested in something that will help stop these random robocalls. I know I would want this program immediately.
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