Segment: Business Owners 30-50
Interview 1: 45 year old female business owner
She is very aware of this need in both her personal life and in her business. On her personal phone, she receives 1 to 2 robocalls a day. Her business receives around 5 robocalls a day. She does not receive these calls early in the morning or late at night. However, other than that, the calls are spread throughout the day with no discernible pattern. Because she receives these calls on her cell phone, they occur no matter where she is. When she became aware of this need, she looked for solutions online. She searched "ways to keep robocallers from calling you" and "do no-call lists work". She just wanted to find any way to prevent these calls. She also talked to family and friends to see what they did.
Interview 2: 50 year old male business owner
He is aware of this need in his life. He receives multiple robocalls everyday. He estimates that it occurs between 4 to 6 times a day. He receives these calls throughout the day. The calls do not occur at any certain time. When he became aware of this problem, he initially asked friends and family how they handled it. When their solution did not work, he searched online. He searched "how to stop robocalls", "government no-call lists", and "can you block robocallers".
Interview 3: 37 year old male business owner
He is also aware of this need, especially since he uses his phone for business related work. He has received an upwards of 9 calls a day, but it typically averages out to around 5 to 6 calls a day. He similarly receives robocalls throughout the day. Once he reached his limit of robocallers, he researched online about how to stop their calls. He researched no-call lists and blocking telemarketers. He did not ask any family or friends about it.
Conclusion: After conducting these interviews, I have determined that this segment has a very high need awareness. For the most part, the information search is done online with the occasional conversation with family and friends about the need.
Hi Veronica! I think this segment was a great one to choose. The problem of robocalls is very apparent in their daily routines, therefore they were able to provide you with a very informational interview. I'm curious what type of businesses these interviewees own. Is there a correlation with the type of business they own? Knowing this information can help you pin point if some businesses are more likely to receive robocalls than others.
ReplyDeleteHello Veronica. One of the hardest parts of the entrepreneurial process is identifying your target customers and segments, which you have done already really well, so nice job. It is important to keep expanding your opportunity based off of the feedback you receive from the interviews, as ultimately the customers dictate if a product is going to be a success or not, so we must adjust to their needs. Awesome job.
ReplyDeleteHey Veronica, I really enjoyed seeing what your interviews had to say back! It seems that was a strong connection with the segment and your customers. Being aware that your segment requires a "high need awareness" is useful for you to know that there is a way to improve in that market because it is not fully satisfied. Great job!
ReplyDeleteHey Veronica, loved your interview responses it seems you had a very strong agreement with them on your topic. Knowing this information from relevant interviews can help you adjust your business model and make it fit best to the customers needs and wants.
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